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Generative Engine Optimization

The Definitive Guide to AI SEO
By Ross Hudgens
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Brief Description
Optimize your content for AI answer engines and protect your organic traffic As 77% of ChatGPT users now treat it like a search engine, traditional SEO alone no longer secures brand visibility. Generative Engine Optimization (GEO): The Definitive Guide to AI SEO, by Siege Media founder... Read More
Format: Hardback
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Optimize your content for AI answer engines and protect your organic traffic

As 77% of ChatGPT users now treat it like a search engine, traditional SEO alone no longer secures brand visibility. Generative Engine Optimization (GEO): The Definitive Guide to AI SEO, by Siege Media founder Ross Hudgens, is a practical guide to optimizing content for AI SEO and answer engines including ChatGPT, Google Gemini, Perplexity, and Claude so your brand appears positively in LLM-generated responses.

Generative Engine Optimization (GEO) covers the practice of structuring content so it performs well inside LLM-powered systems that generate responses rather than retrieve links. Hudgens draws on experience driving organic growth for clients like Adidas, HubSpot, Instacart, and TripAdvisor to show how SEO practitioners and marketing leaders can modernise their search programmes and drive measurable sales through AI SEO tools.

Readers will also discover:

  • Actionable strategies for increasing how often AI tools mention your brand positively in generated responses
  • Techniques for adapting existing SEO and content marketing workflows to account for LLM-driven search behaviour
  • Methods to future-proof your organic growth programme as traditional search engine traffic declines across industries
  • Guidance for marketing leaders on evaluating and implementing GEO practices across content, PR, and affiliate teams
  • Real-world approaches from an agency that has driven organic growth for blue-chip brands like Airbnb and HubSpot

Ideal for SEO practitioners, marketing leaders at technology companies, CMOs, and content marketers, Generative Engine Optimization (GEO) provides the frameworks needed to modernise search programmes, secure brand visibility inside AI answer engines, and stay ahead as consumer search behaviour shifts towards large language models.

Book Details

INFORMATION

ISBN: 9781394439805

Publisher: John Wiley & Sons Inc

Format: Hardback

Date Published: 12 October 2026

Country: United States

Imprint: John Wiley & Sons Inc

Audience: General / adult

DIMENSIONS

Spine width: 31.0mm

Width: 150.0mm

Height: 229.0mm

Weight: 476g

Pages: 320

Collections

Business & Entrepreneurship Business Leadership & Management Computing & Technology Education & Reference Non-Fiction Ross Hudgens

About the Author

ROSS HUDGENS is the Founder/CEO of Siege Media, one of the top firms specializing in SEO and Generative Engine Optimization. Siege Media made the Inc. 5000 six years in a row and has been named one of Inc.’s Best Workplaces. His work has been featured in The New York Times, The Washington Post, Forbes, and Search Engine Land, and he is a frequent speaker at conferences including BrightonSEO, MozCon, SEO Week, and Tech SEO Connect. Notable clients include Airbnb, Adidas, HubSpot, Intuit QuickBooks, TripAdvisor, and Zendesk.

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