Pre-order

The YouTube Formula

Name: The YouTube Formula
Brand: Unknown
SKU: 9781394429790
Price: 56.99 NZD
Availability: InStock

How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue

By Derral Eves

0.0 (0 reviews)

Brief Description

Master the YouTube algorithm and transform your channel into a thriving, revenue-generating business. Even experienced YouTube creators struggle to understand the platform's complex algorithm and grow their audiences profitably. The YouTube Formula, Second Edition by Derral Eves, a video marketing expert who has generated billions of... Read More

Format: Hardback

$56⁹⁹

Pre-order

Releases 9^th September 2026 (Approx. Date) Pre-order "The YouTube Formula" now to secure your copy from our first shipment

Found a better price? Request a price match

The YouTube Formula

$56⁹⁹

New Releases to add to your TBR this week (2nd September)

There's so much new this week to get excited about with so many amazing new...

CHILDREN'S CORNER 1 Sep 2026

Screen Time for Tamariki - the books you need!

Finding the task of navigating screen time and the digital world for children incredibly complex,...

BOARD GAMES 1 Sep 2026

Shirl's Road Trip Reads and Board Game Picks

I recently spent a couple of weeks road-tripping with whānau visiting Aotearoa from overseas showing...

BOOKS TO SCREEN 1 Sep 2026

The Story to Screen Report - 01/09/2026

Sacha has rounded up all the biggest Story to Screen news from the past week,...

THE BOOK BRIEFING 1 Sep 2026

The Book Briefing - September 1st

Welcome to this week's Book Briefing where we round up the news for the week!...

Description

Master the YouTube algorithm and transform your channel into a thriving, revenue-generating business.

Even experienced YouTube creators struggle to understand the platform's complex algorithm and grow their audiences profitably. The YouTube Formula, Second Edition by Derral Eves, a video marketing expert who has generated billions of views, provides proven strategies for YouTube success. This comprehensive guide reveals algorithm mechanics and delivers actionable advice for building a sustainable creator business.

The updated edition includes brand new case studies and addresses emerging trends. Readers discover how to leverage AI tools, optimize shortform content and YouTube Shorts, master livestreaming, and build loyal fandoms. The book provides data-driven strategies for launching channels, creating compelling content, driving subscriber growth, and increasing engagement.

The book offers:

Detailed explanations of how the YouTube algorithm evaluates and recommends content to maximize reach.
Proven techniques for driving rapid view and subscriber growth based on billions of views generated.
Comprehensive guidance on AI tools, shortform content, and livestreaming strategies for modern creators.
Real-world case studies from successful YouTube creators demonstrating strategies in action.
Data-driven approaches to monetization, audience development, and community building that generate revenue.

Perfect for YouTube creators, content creators, social media strategists, brand managers, entrepreneurs, and video marketers, The YouTube Formula delivers the insider knowledge and practical strategies you need to achieve commercial success on the world's largest video platform and build a thriving creator business.

Book Details

INFORMATION

ISBN: 9781394429790

Publisher: John Wiley & Sons Inc

Format: Hardback

Date Published: 03 November 2026

Country: United States

Imprint: John Wiley & Sons Inc

Edition: 2nd edition

Audience: General / adult

DIMENSIONS

Weight: 0g

Pages: 352

Collections

Business & Entrepreneurship Derral Eves Marketing & Sales Non-Fiction Pre-order Books Pre-Order Business & Entrepreneurship Pre-orders Pre-orders by Release Date Technology & Digital Transformation in Business

Also by Derral Eves

View all

The YouTube Formula

The Wall Street Journal bestseller! Comes with free online companion course Learn the secrets to getting dramatic results on YouTube Derral Eves has generated over 60 billion views on YouTube and helped 24 channels grow to one million subscribers from zero. In The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue,...

By Derral Eves

Hardback

$51⁹⁹

Available
Ships in 3-4 weeks

More from Business & Entrepreneurship

View all

How To Be Wrong

Sometimes the only way to be right is to get comfortable with being wrong. Most startup advice is dangerously misguided. The mythology of the lone genius founder, the obsession with capital raising, and the theatre of startup ecosystems lead countless ventures astray. Drawing on two decades at the heart of New Zealand's most successful technology companies – Trade Me, Xero,...

By Rowan Simpson

Paperback

$36⁰⁰
Elsewhere:
~~$39⁹⁹~~

(1)

In Stock
Ships tomorrow
On Sale
12% off

Roadmap to Property Success

Ready to ditch the 9-to-5 and build lasting wealth through property? In Roadmap to Property Success, seasoned investor and coach Steve Goodey shares the exact strategies that helped him – and thousands of Kiwis – build sustainable property portfolios from scratch. With real-life lessons, hard-won wisdom, and zero sugar-coating, this is your no-BS guide to property investing in New Zealand....

By Steve Goodey

Paperback

$28⁰⁰
Elsewhere:
~~$39⁹⁹~~

In Stock
Ships tomorrow
Shoe Dog

Shoe Dog by Phil Knight is a riveting memoir that unveils the remarkable journey behind the creation of Nike, one of the world's most iconic and successful brands. Phil Knight's story begins in 1962, when fresh out of business school, he embarks on a daring entrepreneurial adventure with a radical premise: to import high-quality, low-cost athletic shoes from Japan. Armed...

By Phil Knight

Paperback

$24⁰⁰
Elsewhere:
~~$28⁹⁹~~

(1)

In Stock
Ships tomorrow
On Sale
19% off

Business Made Simple

Business Made Simple by Donald Miller is an essential guide for anyone looking to elevate their career and create a profitable business. This practical book offers sixty daily readings, each accompanied by insightful videos, designed to help professionals and business owners gain a clear understanding of how successful businesses operate. Rather than relying on theoretical knowledge, Miller shares actionable strategies...

By Donald Miller

Paperback

$21⁰⁰
Elsewhere:
~~$30⁰⁰~~

In Stock
Ships tomorrow
The Five Dysfunctions of a Team

In The Five Dysfunctions of a Team Patrick Lencioni once again offers a leadership fable that is as enthralling and instructive as his first two best-selling books, The Five Temptations of a CEO and The Four Obsessions of an Extraordinary Executive. This time, he turns his keen intellect and storytelling power to the fascinating, complex world of teams. Kathryn Petersen,...

By Patrick M. Lencioni

Hardback

$42⁹⁹
Elsewhere:
~~$51⁹⁹~~

(1)

In Stock
Ships tomorrow
Tim's Pick

Good To Great

Good to Great by Jim Collins is an authoritative guide that investigates what takes a company from mere mediocrity to exceptional greatness. This acclaimed work is based on a five-year research project comparing teams that made that leap to those that didn’t. Collins and his research team examined financial performance, management practices, and corporate culture to distill the essential factors...

By Jim Collins

Hardback

$54⁰⁰
Elsewhere:
~~$60⁰⁰~~

(3)

In Stock
Ships tomorrow
This Is Strategy

From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing, comes an essential guide to thinking strategically in a complex, ever-changing world."With his signature clarity and brevity, the marketing maven presents memorable, practical advice for making smarter plans." —Adam Grant, author of Think AgainIn this unique and thought-provoking book, Godin shares insights on...

By Seth Godin

Paperback

$31⁵⁰
Elsewhere:
~~$39⁹⁹~~

(1)

Available
Ships in 4-6 weeks
On Sale
20% off

Tim's Pick

Zero to One

Zero to One by Blake Masters and Peter Thiel is a ground-breaking and thought-provoking examination of innovation and what it takes for a new company to prosper. Written by Peter Thiel, the co-founder of one of the most successful tech start-ups in history, this book provides a fresh perspective on how to build a valuable and unique enterprise in a...

By Blake Masters and Peter Thiel

Paperback

$20⁰⁰
Elsewhere:
~~$30⁰⁰~~

In Stock
Ships tomorrow
Tim's Pick

Blue Ocean Strategy, Expanded Edition

Blue Ocean Strategy, Expanded Edition by W. Chan Kim and Renée A. Mauborgne is an essential guide for anyone looking to transform their business strategies and leap into untapped market spaces. This acclaimed book illustrates how companies can break free from the traditional war of competition and instead, create their own "blue oceans" of uncontested market space. The authors delve...

By W. Chan Kim and Rene A. Mauborgne

Hardback

$57⁰⁰
Elsewhere:
~~$64⁹⁹~~

(1)

In Stock
Ships tomorrow
The Toyota Way, Second Edition: 14 Management Principles from the World's Greatest Manufacturer

Explore the enlightened path to transformational business success with the updated and expanded edition of Jeffrey Liker's acclaimed work, The Toyota Way, Second Edition: 14 Management Principles from the World's Greatest Manufacturer. Delve into the legendary business philosophy that has placed Toyota at the pinnacle of global manufacturing excellence. In this highly anticipated update, Jeffrey Liker refines and broadens the...

By Jeffrey Liker

Hardback

$85⁰⁰

(1)

Available
Ships in 2-3 weeks
On Sale
13% off

High Output Management

High Output Management by Andrew S. Grove is a legendary business book and a Silicon Valley staple. Written by the former chairman and CEO of Intel, it offers invaluable insights into the art of managing and running a successful company. This practical handbook provides guidance for navigating real-life business scenarios and serves as a powerful manifesto that has the potential...

By Andrew S. Grove

Paperback

$28⁰⁰
Elsewhere:
~~$37⁰⁰~~

In Stock
Ships tomorrow
How to Grow Your Small Business

The Wall Street Journal Bestseller For so many entrepreneurs, running a small business ended up looking different than they imagined. They’re stressed, discouraged, and not confident in their plan for growth. In How to Grow Your Small Business, Donald Miller gives entrepreneurs a 6-step plan to grow their businesses so they produce dependable, predictable results. Using the exact steps you’ll...

By Donald Miller

Paperback

$29⁰⁰
Elsewhere:
~~$35⁰⁰~~

In Stock
Ships tomorrow

Why buy from us?

Book Hero is not a chain store or big box retailer. We're an independent 100% NZ-owned business on a mission to help more Kiwis rediscover a love of books and reading!

Service & Delivery

Our warehouse in Auckland holds over 100,000 books, toys, board games and puzzles in-stock so you're not waiting for your order to arrive from overseas.

Auckland Bookstore

We're primarily an online store, but for your convenience you can pick up your order for free from our bookstore, which is right next door to our warehouse in Hobsonville.