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Alex Pentland

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  • Social Physics: How Good Ideas Spread - The Lessons From A New Science
    Where do ideas come from? How do they get put into action? How can we create social structures that are productive and creative? If the Big Data revolution has a presiding genius, it is MIT's Alex Pentland. Over years of groundbreaking experiments, he has distilled remarkable discoveries that have become the bedrock of a new scientific field: social physics. This...
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