Erika Hall

Most design and business decisions are based on some combination of personal preferences, fear, and wishful thinking instead of sound evidence. Most design research is ineffective because it isn't asking or answering the right questions. Just Enough Research is here to help. Whether you're just starting out in your design career, in the middle of a whole mess of product...

Most design and business decisions are based on some combination of personal preferences, fear, and wishful thinking instead of sound evidence. Most design research is ineffective because it isn't asking or answering the right questions. Just Enough Research is here to help. Whether you're just starting out in your design career, in the middle of a whole mess of product...