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The Future of Work Is Grey

The Untapped Value of Age in the Workforce
By Dan Pontefract
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Brief Description
A massive demographic shift is permanently altering how we work. The Future of Work Is Grey, by award-winning author Dan Pontefract, reveals how we must rethink work amid demographic, economic, and productivity upheaval. For decades, outdated models assumed younger workers outnumber older ones and that retirement... Read More
Format: Hardback
$6900

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The workplace is undergoing a seismic age shift - The Future of Work Is Grey equips leaders to harness multigenerational talent and unlock the power of experience. A massive demographic shift is permanently altering how we work.

The workplace is undergoing a seismic age shift - The Future of Work Is Grey equips leaders to harness multigenerational talent and unlock the power of experience.

Book Hero Magic formatted this description to make it easier to read. While it's new and still learning, it may not be perfect - your feedback is welcome! Description

A massive demographic shift is permanently altering how we work.

The Future of Work Is Grey, by award-winning author Dan Pontefract, reveals how we must rethink work amid demographic, economic, and productivity upheaval. For decades, outdated models assumed younger workers outnumber older ones and that retirement at 65 is fixed. This mindset created "Age Debt"—a burden from ageing populations, plummeting birth rates, skills gaps, and multigenerational tensions. Pontefract presents the "Experience Dividend," showing how integrating employees' diverse skills across ages can transform workforce strategy. His framework of Rivers, Rocks, and Rubies highlights strengths at every life stage.

An emergency siren for leaders, this book offers imperative actions to future-proof organisations by valuing age as an asset and building resilience, innovation, and hope in the future of work.

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Book Details

INFORMATION

ISBN: 9781774586440

Publisher: Page Two Books, Inc.

Format: Hardback

Date Published: 22 June 2026

Country: Canada

Imprint: Page Two Books, Inc.

Audience: General / adult

DIMENSIONS

Width: 152.0mm

Height: 229.0mm

Weight: 0g

Pages: 272

Collections

Business & Entrepreneurship Business Strategy & Negotiation Dan Pontefract Non-Fiction

About the Author

Dan Pontefract is a leadership strategist and award-winning author with 20+ years' experience at SAP, TELUS, and Business Objects. Founder of Pontefract Group, he's worked with Salesforce, Nestlé, Manulife, and more. A TED speaker and author of Work-Life Bloom (2024 Thinkers50 winner), he writes for Forbes and Harvard Business Review and teaches at the University of Victoria. He lives in Victoria, BC.

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